Work Experience
Marketing Manager, Digital Educational Resources and Amazon Ignite
Amazon.com
- Strategize top of funnel customer awareness and acquisition strategy focusing on Paid Search/Social, organic social, and paid ads
- Own category promotional stragey and execution
- Own and manage CX and product improvement roadmap for marketing/CX needs
- Research user and customer funnel across Amazon.com Digital Educational Resources and Amazon Ignite educator portal
Marketing Manager, Amazon Pets
Amazon.com
- Conceptualize and manage top of funnel customer awareness and acquisition strategy that spans social media, PR, SEO, charitable partnerships, and seasonal event/content creation
- Strategize and implement marketing plans for all vendors across the Pets category
- Surface and analyze Amazon Pets customer journey insights to guide the direction of strategic programs and new products
Instock Manager, Amazon Fresh and Prime Now
Amazon.com
- Identified and drove cross-functional strategic initiatives to improve customer experience and overall cost structure
- Partnered with internal teams to develop tools, automation, and process improvements that affect purchasing and vendor management workflows
- Managed inventory availability and inventory health including: improved instock, inventory planning, vendor operational improvement, forecasting, and shrink reduction
Athletic Multimedia Intern
Wake Forest University
- Videographer for select athletic games
- Associate producer for selected ESPN3 games
- Content creator for athletic games with 6,000+ attendees
Fit Associate
Fleet Feet Sports
- Analyzed customer’s gait, educate, and recommend products that match customer’s training and fitness needs
- Knowledgeable on all products in store, including shoes, apparel, injury management, training programs, and nutrition
Project Management Intern
Blue Cross Blue Shield of North Carolina
- Developed and managed a business acumen training tool and activity for employees
- Created visually intuitive dashboards and program initiative infographics for internal communications and leadership
- Lead and conducted internal research focusing on stakeholders’ journeys during a project cycle through the lens of human-centered design
Skills
Computer: Proficient in Microsoft Excel, PowerPoint, Word
Design: Human Design Thinking, Adobe XD, Axure, User Research, Adobe Photoshop, Lightroom, Illustrator
Languages: HTML, CSS, Basic Spanish and Hebrew
Education
UX Certificate
UCSD Online Extension
Relevant Courses: User Metrics, Intro to HMTL/CSS, Responsive UX
Bachelor of Science in Business and Enterprise Management
Wake Forest Univerity
Concentration: Business Development and Management
Minor: Jewish Studies
GPA: 3.18
Volunteer / Leadership Activities
Barista & Hospitality Team
Mosaic Community Church
- Prep coffee bar for 150+ church attendees
- Create a warm and welcoming atmosphere
Volunteer
Bethany Community Church
- Classroom teacher for kids ages 4-5 with classroom size of approximately 10 kids
- Lead worship on the piano during church services
President of Wake Saturdays
Wake Forest University
- Strategized and implemented new goals for organization to further develop community between students and homeless
- Managed and allocated $5,000 annual budget to fulfill operating needs, including feeding 100+ people every Saturday
Additional Interests & Experiences
Study Abroad: Jerusalem, Israel and Venice, Italy
Experiences: Represented Team USA in New Zealand for Aquathlon, Honorable Mention All-American for Triathlon, Boston Marathon Qualifier/Finisher